In a global economy where intangible assets such as intellectual property (IP) and know-how are critical to continued business growth, the need to manage such assets within an organisation is of significant importance to business professionals and managers. But it’s not just about filing a patent application or registering a trademark. It’s about knowing how and where to spend your money, how to leverage off assets in negotiations and how to save money where you can!
Come join us for an intensive session where you will have the opportunity to learn from IP experts from various organisations how to create maximum value from IP.
Topics include:
- Making IP part of your game plan!
by Ho Cheng Huat, Director, IP Academy
The equipment and furniture of your company are not your only assets. Information and know-how are developed into intellectual property (IP) that no one else has, then they become intangible assets that can be protected as IP rights under specific IP laws. Take care of your intangible assets. make IP a part of your company's game plan!
- The cards on the table: what happens when IP is part of the deal?
by Kevin Theseira, Managing Counsel, Agilent Technologies
IP is an important component in many types of contracts. Even seemingly generic contracts such as an employment contracts or consulting agreements should have clauses which deal with the IP created or brought in. This session introduces common IP contracts and clauses and explains why not dealing with IP adequately can create problems in the road ahead.
- Moving the chess pieces: making the most of the tax breaks
by Abhijit Ghosh, Corporate Tax, PricewaterhouseCoopers (Singapore)
This session will provide an overview the various fiscal incentives available to support R&D and IP management. IP should be considered a strategic asset and good tax planning can help companies create greater value and optimize the incentives available to them. If the breaks are there, make sure you make good use of them!
- TM Maneuvers – Watching your competitors
by Zaheera Hashim, Senior Counsel Procter & Gamble and Regional Trademark Leader for Asia Pacific
Like any strategic asset, IP has to rigorously protected. Why spend on creating a brand and a reputation for someone else to ride on it? This session showcases examples of competitors use of IP assets, and introduces tools and procedures you can put in place watch for IP abuse.
